Last month, a groundbreaking ceremony was held to mark the official beginning of a $270 million renovation project of the Los Angeles Memorial Coliseum. It was also announced that United Airlines purchased the naming rights for the venue that will begin in August 2019. The stadium will be known as United Airlines Memorial Coliseum under the 16-year naming-rights deal. The stadium is home to the USC football team and it is also the temporary home to the Rams until the team moves to its new stadium in Inglewood in 2020. USC President C.L. Max Nikias stated the following at the ceremony,
The university has a time-honored commitment to the Coliseum, serving as its longest enduring tenant. USC is honored to be the caretaker of this Los Angeles treasure. Together with United, we can ensure the Coliseum’s future as a world-class venue and true community asset.
The renovation project is expected to be completed in time for the USC Trojans’ 2019 home opener and is not expected to impact the team’s 2018 home football season. The renovation project’s plans call for an overall reduction in seating capacity from 93,607 to about 77,500. The reduction in seats is being made to make room for a new area on the south side of the stadium that will feature suites and a press box. Plans also call for all of the remaining seats to be replaced, new lighting, and additional concession stands will be added. The renovation project is great news for the historic stadium that was built in 1923 and it will hopefully provide lasting memories for future generations.